right packaging for your product

How to Choose the Right Packaging for Your Product

Important Factors for Custom Packaging

Accept it or not, the first impression (even before looking at the product itself) matters. Discovering the most effective and cost-friendly way to package your product could be a major challenge. A so-so or average first impression affects the business potential of any product.

 

 

Good packaging can help create appealing products, persuade customers to buy them, and increase brand recognition for your business. Poor, unappealing packaging can make or break customer purchasing decisions. Additionally, cost-effective packaging solutions help protect products from damage and reduce costs related to shipping. 

 

This article will focus on how to have the right packaging for your product, brand or business. We will highlight the important factors when making gift boxes or packaging solutions decisions.

Important factors while deciding the packaging 

custom gift boxes
Source: DrBox

1. The right measurement and Size of packaging

It is important to remember that boxes are always measured by inside dimensions when packaging multiple products. Keep the first step for single-product packaging easy and simple. 


The Length 

The Width

The Height


Add 0.12 – 0.25 inches to each dimension to give your product a little wiggle room. 


Once the measurement is done, you need the right packaging size. If you are new, finding the right size for your packaging can be a little challenging because there are many different types and sizes of boxes available to choose from. You can get free suggestions from experts to ensure that you get everything right from the beginning. 

2. Ease of opening

The style and Design (Ease of opening) of the product packaging is an important step as it affects how customers will see the product for the first time. Sometimes it is frustrating when the packaging is very complex. It feels like opening a dead knot while waiting to see my new product. 


The point here is that the Design and the style of your packaging or gift box should have Ease of access while simultaneously creating a forgettable unboxing experience. I can provide a few examples of packaging boxes having the right balance.

3. Fragility/Durability

If you are running a business, you already know the importance of the durability or fragility of packaging. But the real question is how you can achieve it is cost-effective. 


When designing packaging, how it looks is important if you want customers to have a good first impression of your products. Design isn’t everything. Your packaging’s structural integrity, sturdiness, and durability affect its practicality. After all, your cargo will certainly travel through various (and severe) transportation circumstances before reaching your consumer.


You must choose the right materials, lamination, and production process to get it right. And most importantly, your packaging must pass through the quality control tests. 


It might not seem easy to ensure all these things, especially when you do not have expertise in the packaging sector. But it would be best if you chose suppliers correctly. Ensure your supplier has transparency and importance for you even if you are ordering the MOQ.  

4. Material

Consider your product and its travel to your consumer when picking packing material. Most box packing is paper, although each type has advantages and suits various items. I list several typical box materials and their advantages and uses below.

packaging for your product
Source: DrBox

4.1  Paperboard

Paperboard boxes are flexible and print well. It is one of the most cost-effective packaging solutions for normal goods, e-commerce and retailers. Product makers and retailers use paperboard packaging for its many advantages. Folding cartons are versatile and simple to fold.

custom packaging solutions
Source: DrBox

4.2 Corrugated Cardboard

Corrugated cardboard is a durable material often used to cushion breakable items. It consists of two liners with fluted paper between them and comes in numerous widths and thicknesses. 

 

It can be formed into bespoke boxes for any product, protecting fragile items during shipping. It is commonly used to package small appliances, glass containers, and electronics.

Custom Rigid Boxes
Source: DrBox

4.3 Rigid Boxes

Rigid boxes surpass paperboard boxes. They are made of four-times-thick compressed paperboard. Due to their high-quality structure, rigid boxes provide elegance to your goods.


Rigid boxes, unlike conventional packaging, are made by hand-glueing paper around solid boards. The most premium, high-end, best-quality packaging and gift boxes belong to this category. 


Jewellery, cosmetics, Wine, Electric appliances and other luxury items are packaged using rigid boxes. 

customized boxes
Source: DrBox

5. Design

Product packaging is a great chance to reach new customers and make existing ones happy. Utilizing the product box with custom graphics, messages, and an invitation to connect on social media can help build the brand’s culture. 


While designing the packaging for your product and brand, make sure that it tells your brand’s story; it clearly shows that your care for your customers is genuine. Each layer of your packaging allows you to engage with your customers with the right story or message. 


The right choice of styles, designs, and storytelling can create wonder in positively influence your brand image. Here are some of the important factors to remember when you are designing the packaging.


Brand identity : The packaging should reflect the brand’s core values, mission, and vision. It should align with the brand’s identity and be instantly recognizable to customers. 


Target Audience : The packaging should appeal to the target audience’s preferences and needs. Understanding the target market is essential to create a design that resonates with them. 


Functionality : The packaging should serve its practical purpose, protecting and preserving the product. It should be easy to use and handle, providing a positive customer experience. 


Customization options : Customization options such as graphics, messaging, and personalized content can enhance the packaging’s appeal and make it more engaging for customers.  


Sustainability : Sustainable packaging is becoming increasingly important for customers. Using eco-friendly materials and designing packaging that is recyclable or reusable can boost the brand’s image and attract environmentally conscious customers..

6. Budget

It is important to factor the cost of custom packaging into your Budget. Opting for standard structures is a good way to ensure that products are packed safely and higher quality boxes are quicker and easier to assemble. A better-designed box will provide customers with a better experience and encourage repeat purchases, which can lead to increased sales.


A low Budget does not always mean going for the cheaper option. High-standard (Specially Rigid Boxes) packaging may seem slightly high in Budget. But it is more of an investment rather than spending. It serves you better in marketing, branding, spreading your brand value and culture and, most importantly, customer retention.

Last But Not Least - Sampling 

Getting a sample always keeps you ahead of our packaging process. Once you have the right packaging partner with great ability and transparency, get or buy a sample of your desired box. Could you test it and take feedback? It would eliminate a lot of guess-workings.


It is simple, easy to understand, and still easy to ignore, Especially when it needs to buy a sample. Many suppliers offer free samples, but sometimes they are made before. Often they will not match perfectly to your demands. Do not make a compromise when you are getting a sample. Otherwise, it might not be worth it. Buy a sample, test it and get feedback. Then go for bulk ordering if everything is perfect.

Final Thought

Creating an everlasting first impression serves you in the long term. But failing to do that would make it difficult to fulfil the potential of your product or brand. So, consider packaging an investment and unlock your long-term marketing fulfillment. 


So, many thriving brands and businesses take advantage of custom packaging. And they can create an everlasting unboxing experience. It keeps you ahead of this new world of competitive marketing. 


To determine the perfect packaging or gift box, you can have a quick chat with the DrBox team. They can help you with every step of the packaging process. Get a free consultation and later make an informed decision when you go for a packaging solution for your brand.  

Accept it or not, the first impression (even before looking at the product itself) matters. Discovering the most effective and cost-friendly way to package your product could be a major challenge. A so-so or average first impression affects the business potential of any product.

 

 

Good packaging can help create appealing products, persuade customers to buy them, and increase brand recognition for your business. Poor, unappealing packaging can make or break customer purchasing decisions. Additionally, cost-effective packaging solutions help protect products from damage and reduce costs related to shipping. 

 

This article will focus on how to have the right packaging for your product, brand or business. We will highlight the important factors when making gift boxes or packaging solutions decisions.

Important factors while deciding the packaging 

custom gift boxes
Source: DrBox

1. The right measurement and Size of packaging

It is important to remember that boxes are always measured by inside dimensions when packaging multiple products. Keep the first step for single-product packaging easy and simple. 


The Length 

The Width

The Height


Add 0.12 – 0.25 inches to each dimension to give your product a little wiggle room. 


Once the measurement is done, you need the right packaging size. If you are new, finding the right size for your packaging can be a little challenging because there are many different types and sizes of boxes available to choose from. You can get free suggestions from experts to ensure that you get everything right from the beginning. 

2. Ease of opening

The style and Design (Ease of opening) of the product packaging is an important step as it affects how customers will see the product for the first time. Sometimes it is frustrating when the packaging is very complex. It feels like opening a dead knot while waiting to see my new product. 


The point here is that the Design and the style of your packaging or gift box should have Ease of access while simultaneously creating a forgettable unboxing experience. I can provide a few examples of packaging boxes having the right balance.

3. Fragility/Durability

If you are running a business, you already know the importance of the durability or fragility of packaging. But the real question is how you can achieve it is cost-effective. 


When designing packaging, how it looks is important if you want customers to have a good first impression of your products. Design isn’t everything. Your packaging’s structural integrity, sturdiness, and durability affect its practicality. After all, your cargo will certainly travel through various (and severe) transportation circumstances before reaching your consumer.


You must choose the right materials, lamination, and production process to get it right. And most importantly, your packaging must pass through the quality control tests. 


It might not seem easy to ensure all these things, especially when you do not have expertise in the packaging sector. But it would be best if you chose suppliers correctly. Ensure your supplier has transparency and importance for you even if you are ordering the MOQ.  

4. Material

Consider your product and its travel to your consumer when picking packing material. Most box packing is paper, although each type has advantages and suits various items. I list several typical box materials and their advantages and uses below.

packaging for your product
Source: DrBox

4.1  Paperboard

Paperboard boxes are flexible and print well. It is one of the most cost-effective packaging solutions for normal goods, e-commerce and retailers. Product makers and retailers use paperboard packaging for its many advantages. Folding cartons are versatile and simple to fold.

custom packaging solutions
Source: DrBox

4.2 Corrugated Cardboard

Corrugated cardboard is a durable material often used to cushion breakable items. It consists of two liners with fluted paper between them and comes in numerous widths and thicknesses. 

 

It can be formed into bespoke boxes for any product, protecting fragile items during shipping. It is commonly used to package small appliances, glass containers, and electronics.

Custom Rigid Boxes
Source: DrBox

4.3 Rigid Boxes

Rigid boxes surpass paperboard boxes. They are made of four-times-thick compressed paperboard. Due to their high-quality structure, rigid boxes provide elegance to your goods.


Rigid boxes, unlike conventional packaging, are made by hand-glueing paper around solid boards. The most premium, high-end, best-quality packaging and gift boxes belong to this category. 


Jewellery, cosmetics, Wine, Electric appliances and other luxury items are packaged using rigid boxes. 

customized boxes
Source: DrBox

5. Design

Product packaging is a great chance to reach new customers and make existing ones happy. Utilizing the product box with custom graphics, messages, and an invitation to connect on social media can help build the brand’s culture. 


While designing the packaging for your product and brand, make sure that it tells your brand’s story; it clearly shows that your care for your customers is genuine. Each layer of your packaging allows you to engage with your customers with the right story or message. 


The right choice of styles, designs, and storytelling can create wonder in positively influence your brand image. Here are some of the important factors to remember when you are designing the packaging.


Brand identity : The packaging should reflect the brand’s core values, mission, and vision. It should align with the brand’s identity and be instantly recognizable to customers. 


Target Audience : The packaging should appeal to the target audience’s preferences and needs. Understanding the target market is essential to create a design that resonates with them. 


Functionality : The packaging should serve its practical purpose, protecting and preserving the product. It should be easy to use and handle, providing a positive customer experience. 


Customization options : Customization options such as graphics, messaging, and personalized content can enhance the packaging’s appeal and make it more engaging for customers.  


Sustainability : Sustainable packaging is becoming increasingly important for customers. Using eco-friendly materials and designing packaging that is recyclable or reusable can boost the brand’s image and attract environmentally conscious customers..

6. Budget

It is important to factor the cost of custom packaging into your Budget. Opting for standard structures is a good way to ensure that products are packed safely and higher quality boxes are quicker and easier to assemble. A better-designed box will provide customers with a better experience and encourage repeat purchases, which can lead to increased sales.


A low Budget does not always mean going for the cheaper option. High-standard (Specially Rigid Boxes) packaging may seem slightly high in Budget. But it is more of an investment rather than spending. It serves you better in marketing, branding, spreading your brand value and culture and, most importantly, customer retention.

Last But Not Least - Sampling 

Getting a sample always keeps you ahead of our packaging process. Once you have the right packaging partner with great ability and transparency, get or buy a sample of your desired box. Could you test it and take feedback? It would eliminate a lot of guess-workings.


It is simple, easy to understand, and still easy to ignore, Especially when it needs to buy a sample. Many suppliers offer free samples, but sometimes they are made before. Often they will not match perfectly to your demands. Do not make a compromise when you are getting a sample. Otherwise, it might not be worth it. Buy a sample, test it and get feedback. Then go for bulk ordering if everything is perfect.

Final Thought

Creating an everlasting first impression serves you in the long term. But failing to do that would make it difficult to fulfil the potential of your product or brand. So, consider packaging an investment and unlock your long-term marketing fulfillment. 


So, many thriving brands and businesses take advantage of custom packaging. And they can create an everlasting unboxing experience. It keeps you ahead of this new world of competitive marketing. 


To determine the perfect packaging or gift box, you can have a quick chat with the DrBox team. They can help you with every step of the packaging process. Get a free consultation and later make an informed decision when you go for a packaging solution for your brand.  

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